Are you picking that up? That distinct scent of stale beer, sweat and BBQ that flounders around Austin like a storm cloud this time of year? That's SXSW starting to kick up the dust again for another round of "who gets to be famous this year?" It's been long since SXSW was actually valued as a conference, and I for one am proud to admit that I geeked-out to a number of speaker panels and industry topics last year, and made some cherished connections too. But as a startup agency, SYNC or SWIM has to weigh its decisions carefully, and we have opted-out of SXSW this year. Branded pop-up tents and stale pizza won't be missed.
A wonderful byproduct of SXSW every year however is the borage of new music that springs up just in time for artists old and new to come baring fresh material for all the sticky spectators to sway to. We've focused on several emerging artists (like we do!) that are destined to make a scene at SXSW this year if our gauge is correct.
SPECIAL NOTE: Our great friend Bayonne is finally preparing to release his debut album on Mom+Pop Recs, March 11. You can pre-order now, and to show our support for this music-maker extraordinaire, we'll send a limited edition SYNC or SWIM keychain to the first three people to post a screenshot confirming their pre-order of "Primitives." Bayonne is an Austin native so I'd expect quite a scene around his artistry this year.
In this month's Serial Mix, we've also highlighted Cali natives Dirty Dishes, whose brand of loose, thrashy alt. rock is perfectly surmised in their name. I'm looking more and more for artists like this to spring up this year to defy the well-kept electro-pop that's been running rabid for the last couple years. Personally, I would love to see this duo on a bill with the band HEALTH, and shake my head all night like I'm mad at it. They're playing a FREE leap-year show at Slidebar in Fullerton 2/29. Let's meet there. It'll be 4 years before they can play 2/29 again.
We've singled out Sampa the Great for her eloquent female flow on "Blue Boss" set to a rather primitive and unique hip-hop production. Then there's "Roller", a well-structured indie-pop tune from the band that's impossible to find via google: Quilt. We just like this song as a reminder that things aren't bad ALL the time... But then enters Savages. Holy shit. They bring power. They're boasting an album so raw they should call it tartare. We are admittedly behind the mark on this band, as they have developed quite a following already, but this is one live event we cannot wait to catch this year. The intensity from the photos of their live show alone are enough to give you bruises from the mosh pit.
Until next month, happy listening!
"Direct Support" is our series dedicated to new & emerging music. This is a place for artists with < 1K Facebook fans (for now). You may know them as the show openers, the warm-up acts or the bands you got there "too late" to see. We know them as the next class of influential music makers, and we think you should hear them. We profess in their potential to make an impact on the music scene very soon, and it's fun to see if we are right.
View the entire series here.
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