Following a brief sabbatical during which SYNC or SWIM began developing new clients, new projects and exploring new avenues to support emerging artists (details to come), we're back with a strong edition to our Serial Mixtape series, Mixtape XV: the edna hansen.
There's a trend forming in mainstream music today that's breathing new life into a classic sound. Psych Rock is on a major upswing, and you'll find a lot of it in this month's mix. This is the "It" genre right now if you ask me. You'll soon hear it in advertisements, TV shows, the works. "Give me Tame Impala" the Creative Directors will scream!
Not to be confused with Psychedelic Rock, Psych Rock replaces tie-die and wildflowers with lyrics about "how to die." The music has guts, teeth and the kind of power made that is made from fire and brimstone. To the layfolk, this high-speed, fuzzed-out brand of rock may just sound like a pot of boiling nails, met with a shockingly deafening wall of distorted madness; but, if you can look past the calamity of noise (a challenge for most music fans) to peer deeper into the cogs of this sound and what you'll find is a group of highly talented, seasoned and meticulous songwriters. Strategically crafting each piece of music in such a way that they can draw raw, energetic emotion from the audience.
When it first crashed onto the scene in the early '70s, Psych music carried with it an ethos of darkness and mystery. Idols like Ozzy Osbourne and Lemmy offered a stark contrast to other leading figures of music from that time. The sound was new, raw and perfectly suitable for connecting with teens full of angst that could not relate to Ziggy Stardust or The Grateful Dead.
Classic examples of early Psych Rock include Black Sabbath, Iron Maiden and Motörhead. These artists were making the albums that kids had to hide from their parents, listen to in secret, behind closed doors and in the dark. All this only adding to the taboo and sexiness of the genre.
While these artists were being scorned by parents for being makers of the "Devil's music," (well, Ozzy biting the head off a live bat during a 1982 concert in Iowa didn't really help this stigma, I'll give the parents that point) they were also paving the way for a new class of Psych Rock artists that are now widely accepted by audiences today. Artists like Black Mountain, Ty Segall. King Gizzard & the Lizard Wizard (yes, that's a thing) and most reputably Tame Impala, who may have arguably trail blazed this second-coming of Psych. Today's modern Psych bands benefit from wheels that the forefathers of Psych Rock set in motion over 4 decades ago, so this unique brand of organized chaos could once again take the form of sound, and challenge the way people hear music.
"The Big Surprise"
Our first playlist of 2016! Presenting Mixtape XII: the elizabeth baumeister, and with it comes a sense of enthusiasm for the year ahead in music! So many new and inspiring artists, and we haven’t even hit February yet! Some trends forming: lot's more rock bands, less neo-soul-electro, and a hopeful comeback of "intellectual" hip hop, reminiscent of 90s era Gangstar, A Tribe Called Quest, etc. As always, we've highlighted a few artists in-particular that stood out to us this month.
"Direct Support" is our series dedicated to new & emerging music. This is a place for artists with < 1K Facebook fans (for now). You may know them as the show openers, the warm-up acts or the bands you got there "too late" to see. We know them as the next class of influential music makers, and we think you should hear them. We profess in their potential to make an impact on the music scene very soon, and it's fun to see if we are right.
View the entire series here.
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